There's untold joy in the daily raising of a child.
It's one of the greatest gifts and holds within it the highest sense of euphoria and satisfaction.
And it can also be mundane, and practical, and procedural, and lonely, and tiring, and confusing, and humbling, and routine, and fleeting.
And like the uniqueness of each child, no two parents experience it, or even undertake it, in the exact the same way.
As parents, we often found the tools and conversations of parenting didn’t speak to us or the day to day experiences we were having.
We sat with ideas and worked with experts to create OURS.
OURS is a premium New Parent brand designing and producing practical, desired and aspirational products for the modern parent. With a focus on quality materials and sophisticated design, OURS creates parenting essentials that balance functionality with design.
The brand celebrates the collective nature of parenting, and is committed to adding to and aiding the constructive conversations that swirl around the tasks, skills, knowledge and demands it takes to both raise a child in the modern world, and retain the sense of self after becoming a parent.
